SUBANG JAYA: What is it that best-selling author and world-renown business coach Anthony Robbins, vice-chairman of The Hour Glass Ltd Datuk Dr Jannie Tay, best-selling authors of the Chicken Soup for the Soul book series Jack Canfield and Mark Victor Hansen, managing director of Securiforce Datuk Maznah Hamid, author of the Rich Dad/ Poor Dad series Robert Kiyosaki and managing director of Tenaga Nasional Bhd Datuk Samsuddin Sairan have in common?
They are some of the notable CEO/entrepreneurs, business leaders, best-selling authors and “gurus” who have taught and/or attended the Excellerated Business School for Entrepreneurs (BSE) in its 26-year history, said Globe Success Learning Sdn Bhd’s (GSL) Terence Tan in an interview with Sunday Star.
“In a sense, they are also entrepreneurs building growth companies and they play important roles, such as leader and strategist, while working to keep their lives in balance,” said Tan.
BSE chief executive officer and co-founder D. C. Cordova said at a preview of their upcoming programme here that it is both an education and networking course for serious business owners and those interested in creating financial independence for themselves and their families.
Cordova said the BSE programme, founded in 1978 and held in Vermont, Hawaii and Bali and now Kuala Lumpur, was created to teach entrepreneurs and CEOs/ business owners the critical skills and information not available from traditional business schools – and in a fast-paced, entertaining, and unforgettable way.
The result has been a hybrid style of teaching that provides a powerful new paradigm to teach people at very high speed, she said.
Stephanie Davis, president of Leapfrog Performance Systems Inc and a BSE programme instructor, said a key point was that an entrepreneur would have many demands when developing a business.
“And to add to the overload issue, new skills will be demanded of you,” she said.
“It is not possible to attend to all of them by yourself, especially as the business continues to grow.
“So what is your ‘job’ and how do you grow as the leader of the company?”
As such, BSE – also known as “the Incubator of Celebrity Gurus” – believes it has what it takes to provide the CEO/entrepreneurs with the tools, Tan said.
As a CEO/entrepreneur, Maznah said: “Besides guts and a never say die attitude you would also need to know what your job is and what it isn’t.
“Your main roles are to establish vision, set strategy, build a top team, and create a culture in which other team members can do what needs doing.
“Think of it as moving from the first violinist’s chair to the conductor’s podium – you direct and lead, the company makes the music.
“Perhaps you step in now and then to play a certain piece you’re good at, but keep it limited – you are most needed in the leadership role,” said Maznah, a 26-year veteran entrepreneur.
Cordova added: “A CEO/entrepreneur needs to surround himself/herself with smart, good people. This includes your top team, mentors and advisors, and family and friends.”
“Your top team executes your goals through the day-to-day operations.
“Mentors and advisors will assist and coach you in thinking through strategy and leadership issues,” said Davis.
“Entrepreneurs, as leaders, must focus on strategic growth issues, including mergers/acquisitions and product line extensions,” said author of Money-Making Systems Cordova.
“Next comes family balance, continuous education, giving back, and networking. All are issues tied to your personal development,” said Tan.
Davis said: “A healthy, vibrant culture in your company can help fuel entrepreneurial growth.”
The BSE is presented through its partner GSL, which has conducted the programmes since 1998 in Malaysia.
Over 60,000 persons from 52 countries have attended Excellerated programmes.