Pre-paid registration details out soon


  • Business
  • Wednesday, 22 Mar 2006

KUALA LUMPUR: Celcom (Malaysia) Bhd and other local telecommunications players plan to announce a new registration formula for pre-paid card subscribers within the next two weeks. 

“We already had two meetings with DiGi.Com and Maxis to come out with a better solution to overcome the current issue (registration process) in the country,” Celcom chief executive officer Datuk Shazalli Ramly told reporters after the launch of its Chinese brand name - Tian Ti Dong - as well as the appointment of Taiwanese artist Wang Lee Hom as the company's second power icon yesterday. Singaporean singer JJ Lin was the first power icon, having been appointed last month. 

“We will meet again next week before we announce the new formula in early April.” 

The Chinese brand name is Celcom's move to reach out to more Chinese language-based customers. It would be officially used in the local Chinese media. 

Datuk Shazalli Ramly (left) posing with Wang Lee Hom (right)

Shazalli said Celcom planned to appoint several more power icons in the next few weeks to capture a larger Chinese customer base locally. 

“Celcom realises the impact of music in building our brand and strengthening our audience base. Therefore, we have taken great strides to search for an international personality like Wang Lee Hom as Celcom's power icon to reflect our strong market appearance in the country,” Shazalli said. 

Currently, Celcom has more than seven million subscribers in Malaysia, of which 80% are pre-paid users. 

The company had registered over 60,000 third-generation (3G) subscribers and planned to expand the 3G network nationwide in the second half of the year, he added. 

 CELCOM :  [Stock Watch]  [News]

Article type: metered
User Type: anonymous web
User Status:
Campaign ID: 1
Cxense type: free
User access status: 3
   

Did you find this article insightful?

Yes
No

Next In Business News

Maybank to spend RM500k to upskill non-clerical employees
UOB Malaysia offers assistance to customers affected by MCO 2.0, floods
IATA calls on governments to work with air transport industry on restart plans
Cathay Pacific raises US$870mil in convertible bonds to shore up liquidity, shares fall
Retail darlings dented after Reddit group briefly shuts doors
Asia stocks follow Wall St tumble on valuation worries
Apple sees revenue growth accelerating after setting record for iPhone sales, China strength
ANALYSIS-Chinese retail banks gain consumer lending clout as fintechs fall out of favour
EXPLAINER-How retail traders squeezed Wall Street for bets against GameStop
Oil prices end mixed, despite big U.S. crude stock drawdown

Stories You'll Enjoy


-->