Malaysia-made products a hit at Pakistan trade fair

KUALA LUMPUR: Many Pakistanis adore Malaysia and even Malaysian brands are well regarded by the business people and consumers there, if the response from an international trade fair held in Karachi recently is anything to go by. 

For instance, “dodol Melaka”, a Malaysian delicacy produced by Fauziah Karim (M) Sdn Bhd, was sold out on the very first day of the fair. The company will start exporting its dodol to Pakistan from next month. 

A Malaysian pre-school education franchise called “Krista” had also attracted a lot of attention.  

The dodolis in big demand in Pakistan

These were some of the products and services exhibited by Malaysian companies at the recent International Trade and Industry Fair (ITIF) 2006 in Karachi. 

The exhibitors were part of the 35-member delegation from WENA or the Association of Bumiputra Women Entrepreneur Network of Malaysia, led by its president, Faridah Omar Shah. 

The Krista Group of Companies, which holds the Krista kindergarten franchise throughout Malaysia, is now negotiating with potential partners for a joint venture to open a preschool centre and an English language centre in Pakistan. 

“We hope to open our centre here this year. They look up to Malaysia and are excited to know that Malaysia has its own pre-school brand,” its director, Zaileeta M Zain told Bernama in Karachi recently. 

Another Malaysian product developed by SIRIM Bhd, known as orthopaedic plates, also garnered interest. Dr Sulaiman Talib, director of True Mission Sdn Bhd, which promoted the product there, said enquiries were received from the Bahriah group, a pharmaceutical group. 

Matrix Open Solutions Sdn Bhd also held negotiations with a financial group which aims to use its computerised Islamic banking system and processes in the latter's new branches in Pakistan. Chief executive officer Raja Azam Baeizah said there were good prospects for the IT business in Pakistan. – Bernama 

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