CYBERJAYA: Celcom (Malaysia) Bhd, which offers 88 types of content to its third-generation (3G) subscribers, will develop and introduce new 3G-related content based on consumer behaviour to appeal to the mass market.
Chief executive officer Datuk Mohammed Shazalli Ramly told a media workshop yesterday that the company was working on behaviour content that would be a “hit” with consumers and make 3G relevant and increase its take-up rate.
Celcom has about 60,000 customers for its 3G services launched in May last year.
On new 3G offerings for the FIFA World Cup football in June, Shazalli said Celcom would be launching “something big” but declined to elaborate.
Celcom's head of marketing Zalman Aefendy Zainal Abidin said the company would widen its 3G coverage to include Sabah and Sarawak soon.
It currently offers the 3G service, including video telephony, video call, streaming TV and music, to the Klang Valley, Penang, Johor Baru, Malacca, Kedah and Genting Highlands. – Bernama
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