CYBERJAYA: Celcom (Malaysia) Bhd, which offers 88 types of content to its third-generation (3G) subscribers, will develop and introduce new 3G-related content based on consumer behaviour to appeal to the mass market.
Chief executive officer Datuk Mohammed Shazalli Ramly told a media workshop yesterday that the company was working on behaviour content that would be a “hit” with consumers and make 3G relevant and increase its take-up rate.
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