Dutch Lady launches first yoghurt drink

KUALA LUMPUR: Dutch Lady Milk Industries Bhd anticipates its latest product offering, Dutch Lady zero fat yoghurt drink, to contribute between 4% and 5% to sales for the financial year ending Dec 31, 2006, said managing director Cees H.M. Ruygrok. 

The product, launched yesterday, marks the company's entry into the yoghurt drink market. Ruygrok said the value of the yoghurt drink market was likely to expand to RM70mil by year-end from RM55mil last year. Dutch Lady is expected to capture 20% to 30% of that market this year.