NEW YORK: Cartoonish violence ruled the day at the annual knockdown Super Bowl competition among advertisers, as Bud Light, Diet Pepsi, Michelob and Sprint all used physical gags to hawk their wares during the most-watched television broadcast in the US of the year.
Borrowing inspiration from Buster Keaton, advertisers during Sunday's game used mauling bears, flying dinosaurs and even action movie star Jackie Chan to wow viewers with sight gags.
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