KUALA LUMPUR: Standard Chartered Bank Malaysia Bhd (StanChart) is banking on football fans to expand its credit card base. It has become the first in Asia ex-Japan to launch credit cards in conjunction with the upcoming FIFA World Cup.
At the launch yesterday, country head of consumer banking for Malaysia, Srinivasan Shyam, said the bank expected 30,000 to 40,000 cardholders to sign up over the next five months.
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