COURTS Mammoth Bhd will open five new stores under its first sub-brand, Courts Metro, by the end of next year.
Its newly appointed chief executive officer and managing director James Friel said the stores would be located in hypermarket complexes or shopping malls.
He said the company had identified several potential locations and was negotiating with hypermarket or shopping mall operators for new stores.
“We are targeting urbanites and young professionals with the new concept which emphasises on lifestyle,” Friel said.
Friel said although the stand-alone concept store had proved successful for Courts Mammoth in its almost 20 years in the country, moving “in-store” was the way to go in years to come.
“Outlets in shopping malls have better exposure and a broader market base due to the high volume of human traffic,” he added.
He said going in-store was also in line with the changing retail trends in Malaysia where consumer shopping patterns were noticeably shifting towards hypermarkets and shopping malls.
Friel was speaking to StarBiz yesterday during a tour of the first Court Metro store at Giant Plentong, which would be officially opened on Saturday.
He said the company had invested about RM1mil for the 20,000 sq ft Plentong store .
Courts Mammoth already has two in-store outlets at Tesco Penang and Giant Ipoh. The Plentong store is its first under the Courts Metro banner.
Friel said the word “Metro” was chosen to reflect the metropolitan lifestyle and the wide choice of stylish, innovative and value-for-money products offered under one roof.
”We are already strong in the furniture segment and under the new concept, we are focusing on pushing the electrical items,” he said.
He said for its contemporary furniture range, emphasis would be given to the Studio 2020 line, introduced three years, for its clean cut design and style.
On new outlets, Friel said although the company would focus on developing the new concept, it would still open standalone stores especially in secondary towns.