Habib ropes in the men for jewellery items


LOOKING at the trend now, men could probably declare that diamonds are no longer the girls’ best friends as they also love the stone. 

Joining their peers worldwide, more Malaysian men are now buying jewellery that include gold, silver and diamonds, Habib Jewels Sdn Bhd business development executive Ridzuan Ang Abdullah told StarBiz recently. 

“This is a worldwide trend and jewellers are taking a cue from it. We want to ride on the trend and promote men’s items at all outlets nationwide,” he said, adding however, that women's jewellery would still comprise the bulk of Habib's collection as 70% of its customers were female. 

The men’s collection is white gold rings set with diamond and coloured gems namely turquoise, jasper and onyx, baju Melayu buttons with black diamond, peridot, citrine, blue topaz, garnet and turquoise. Habib also offers plain gold and white gold bangles, chains, rings and cuff links and accepts orders for custom-made items. 

Ridzuan said Habib's male customers could be divided into two groups: those aged 20-35 and those above 35 to 60 years. 

He said the first category preferred diamond items in simple designs or styles and usually spent an average of RM2,000 per visit. The second group went for quality jewellery including high-end diamonds and coloured gems, and was willing to fork out RM4,000 and above for purchases. 

Where previously most men bought jewellery for their spouses, companions or girlfriends, now they shopped for themselves, Ridzuan said. The trend of men turning to jewellery could be traced back to five years ago, thanks to the aggressive promotions and publicity on men’s jewellery by jewellers.  


   

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