FRANKFURT: As the dust settles following the conclusion of the Frankfurt Book Fair, held in the third week of October, it is becoming increasingly clear that although Malaysian publishers and printing companies scored well at the trade show, they have merely scratched the surface as far business potential is concerned.
“It is an excellent fair which provides opportunity for exporting our printing services. Malaysians come to this fair because they get new business,” Tengku Rina Tengku Ahmed, the Cologne-based Malaysian Trade Commissioner, said in an interview.