Warm reception at ACM 2005


DESPITE a 30% lower visitor turnout of about 10,000 at the recent four-day Asean Communications 2005 Expo & Forum (ACM 2005) in Seri Kembangan, the organiser AMB Exhibitions Sdn Bhd, is pleased with the greater exhibitor and visitor satisfaction. 

“This is expected since we made it a mainly business-oriented event by holding it during weekdays so that exhibitors will have more time to meet trade visitors, while we prevented visitors under 18 years from entering the exhibition hall,” AMB Exhibitions Sdn Bhd director Andrew Siow said. 

Although visitor turnout was down, the number of exhibitors was slightly up at 332 compared to last year’s 315 but this was still below the peak of 500 in 2003. 

About 40% (133) of the exhibitors confirmed their attendance at next year’s event, which will be held for the first time at the KL Convention Centre (KLCC) from Sept 5 to 8. 

Meanwhile, Singapore-based exhibitor Talariax Pte Ltd chief executive officer Wong Jeat Shyan also feels that the event had been successful in view of the quality of the visitors. Its SendQuick Alert Plus two-way short messaging service server appliance won the event’s Best New Product Award. 

Andrew Siow

Network Access, Abadi Commstall Sdn Bhd (a supplier to TM Bhd) manager Nizam Zakaria said he was impressed with the exhibition, which he felt was more focused, particularly on wireless broadband. 

Among the products showcased was Select TV Bhd’s version of its Customer Xperience Solution (CXS) multimedia interactive entertainment solution, specially tailored for hotels. 

Select TV has adopted a new business approach where its hotel version is provided under a combination of subscription and revenue sharing with hotels incurring no capital costs. Select TV’s group chief executive officer C. S. Goh said local and foreign hotels could each make up to RM2 mil profit per year with this system. So far, Select TV has signed up about 20 hotels worldwide and it expects to sign up to 100 by the end of next year. 

The system employs multiple technologies providing guests with 22 free or chargeable functions including interactive entertainment and information to hotel guests, while providing hotels with a revenue stream. 

These include a choice of video and audio on demand, electronic card and casino-style gaming, interactive arcade gaming, video conferencing, speakerphone VoIP telephony, Web browsing, e-mail, chat rooms, SMS (short message service), mobile content download to mobile phones. 

Interactive advertisements allow guests to buy the products and book services like tours, buy travel insurance and offerings using their remote control or infra-red keyboard, thus providing additional revenue for hotels. 

“It also allows advertisers to target advertisements, especially for high-end products and services, at guests likely to be able afford them. This is based upon type of room they are staying in, their age and other profiles,” said Goh. 

Visitors at the Expo

They can also participate in contests, respond to surveys and so on through the system and Select TV can also broadcast announcements of upcoming and ongoing events through the Internet to all rooms in hotels. It also supports regular hotel functions like checking one’s hotel bills, obtaining information from its service directory and ordering food and beverages online. 

Addressing business and corporate customers, Graphics Vision (M) Sdn Bhd unveiled the SnaZio Digital Net Cinema system from V One Multimedia Pte Ltd in Singapore. 

“We're targeting corporations, travel agents and hotel lobbies wanting to stream their corporate videos, which they can access five times faster than a DVD, while enjoying the same pause, fast forward, rewind or stop the video like conventional players,” claimed Graphic Vision managing director Benedict Yee. 

Local software developer Innodium Sdn Bhd showcased its Innodium PM version 1.1 which lets small to medium-sized industries monitor and track their employees’ usage of their information systems. 

“Innodium PM tells management what applications each employee has run, who they were chatting with online, to whom they sent e-mail messages, which websites they visited, which files they accessed on hard disk, copied, moved or downloaded, when they accessed the command line interface and more,” said Innodium chief executive officer Hon Fun Ping. 

It also indicates the period employees were engaged in each activity and employees’ IT resource usage patterns as a pie chart but it does not violate their privacy by prying into the contents of their messages or documents accessed. 

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