Celcom eyes youth market


CELCOM (M) Bhd aims to establish a stronger relationship with the youth market by partnering with the Malaysian Association of Colleges and Universities (MAPCU) through the Celcom-MAPCU Cash Rewards Programme. 

With this collaboration, Celcom hopes to develop content for use on mobile phones targeted at youth and their lifestyles, its chief executive officer Datuk Mohammed Shazalli Ramly said. 

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