POPULAR Book Co (M) Sdn Bhd is banking on its customer-oriented strategy to draw shoppers to its latest outlet in Penang.
Area manager Leong Li Ching said in an interview the company would not resort to a price war with its competitors but hoped the strong focus on customer service would help its second flagship store in the country remain competitive.
“We are hiring more supervisory staff with higher educational qualifications such as diploma and degrees to help customers on their choice of books and magazines,” Leong said.
She added that the outlet had a sizable counter to help customers find the titles they wanted.
The 22,000-sq-ft outlet in Gurney Plaza is Popular’s sixth in Penang and 52nd in Malaysia.
Leong said Popular’s customer-oriented strategy also involved hosting weekly educational talks for children and adults.
“Through such talks, we hope to help children and parents on their choice of books available at our children's section. For adults, we have weekly talks by specialists on topics such as healthy living.
“We will work on improving our customer-oriented services but will not resort to price slashing to compete,” she said.
Leong said the company spent about RM6mil for renovation and stocks for the outlet.
“We currently have about 60,000 published titles,” she said.
Popular's largest outlet in Malaysia is the 30,000-sq-ft store in Mutiara Damansara, Petaling Jaya.
Leong said there were plans to set up another store in Johor Baru.