IT is time again for the World Routes Development Forum, hosted this year by Copenhagen.
This year, Malaysia Airports Holdings Bhd (MAHB) would be meeting close to 30 global carriers in the hope that the number of airlines flying into Malaysia will continue to increase. The airlines include British Airways, Virgin Atlantic, Emirates and Lufthansa.
For now, 50 global and regional carriers, including national carrier Malaysia Airlines (MAS) and no-frills airline AirAsia, use the KL International Airport (KLIA) and several other local hubs as a hub/destination point for flights.
“We are looking forward to meeting potential airlines at the forum in our continued efforts to encourage them to fly from Kuala Lumpur.
“It is hoped that with the concerted efforts of Malaysia Airports and other partners, our presence in Routes in Copenhagen will be fruitful and we believe this is an excellent platform for Malaysia Airports to fast track its marketing efforts to attract more new airlines in offering their services, particularly to KLIA and four other international airports,’’ MAHB managing director Datuk Seri Bashir Ahmad said, referring to Penang, Langkawi, Kota Kinabalu and Kuching.
The marketing strategy for the airport operator this year is aligned to “destination marketing’’ which focuses on Malaysia as the preferred destination for travellers.
This year’s event from Sept 24–27 where more than 1,500 airport and airline route development professionals from over 500 airports and 275 airlines worldwide would meet to explore new service opportunities and strengthen their existing relationships.
MAHB senior manager marketing Mohamed Sallauddin Mat Sah said the event was important as it would enable the company to meet many airlines in one place in just four days.
The MAHB delegation would be led by Bashir and include representatives from MAS, Tourism Malaysia, Express Rail Link and KL City Hall.
This year is extra special for the airport operator since it won the bid to host Routes 2008 in Kuala Lumpur beating rivals Bangkok, Singapore and Beijing. That is why it would be hosting a welcome airline reception at the famous Tivoli Gardens for 500 guests.
The reception would showcase Malaysia’s ethnic entertainment and a fashion show by Tourism Malaysia in the hope that the operator would be able to attract more delegates to the 2008 Routes Forum.
Bashir, in a statement, said: “Having won the bid to host Routes 2008, this participation in Copenhagen will provide our delegation from Malaysia with a good exposure in handling such a big forum.’’