Digi.com Bhd expects to record 100,000 users of its new Bahasa-based service, RentaQ, by year-end, said general manager Yohani Yusof.
“We also expect to double our users’ momentum next year,” Yohani told reporters after the launching of RentaQ in Kuala Lumpur yesterday.
RentaQ is a Bahasa-content portal which provides services to DiGi wireless application protocol (WAP) and general packet radio service (GPRS) handset users. The service is available to both DiGi prepaid and postpaid subscribers.
“We have reorganised our WAP portal so that our targeted subscribers can communicate and surf for information in their preferred language. We want them to have more positive user-experience by gathering all content relevant to them under one portal,” noted Yohari.
She added that DiGi decided to introduce the Bahasa service because of the high market demand and “there are more than 45% of DiGi subscribers who prefer to utilise Bahasa content, according to research by the DiGi language online services,” Yohari said.
The company differentiated RentaQ from its rivals’ services by offering attractive locally-sourced content such as Santapan Rohani, which provides Info Solat, Info Puasa and Doa Harian; Bahasa version of Football Fever; and Variasi, comprising love stories, mysteries and comedies.
RentaQ is also offering free-of-charge Bahasa news from Utusan Malaysia.
“Our contents were planned based on our research and interviews with focus groups to ensure that they match users' demand,” she told StarBiz.
The service will also offer some of its contents and applications via short messaging service in its second phase of development next year.
Additional programmes like entertainment and music are planned by year-end.
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