AIRASIA Bhd (AirAsia) expects its latest delivery channel, mobile.airasia.com – a booking system designed for access via mobile phones or wireless devices – to generate the bulk of its business in the next three years.
“As Malaysia’s cellular penetration rate at 60% is much higher than its Internet penetration rate of 13%, AirAsia’s new delivery channel can reach out to even more customers while reducing operating cost,” chief executive officer Tony Fernandes told a press conference in Petaling Jaya yesterday.