Pensonic steps up branding exercise, expansion plans

Pensonic Holdings Bhd has embarked on expansion plans and a branding exercise, which include branching out into China, and launching a six-month local campaign that uses celebrity star power to help sell products. 

Group managing director Dixon Chew said following the setting up of the Shenzhen office, the company hoped to market products in southern China, via a few hypermarkets and chain stores. He declined to give forecasts or targets for China, but said with the brand's 10-year presence in Hong Kong, Pensonic was confident of being able to tackle the Chinese market.