Pensonic Holdings Bhd is anticipating a tough and challenging second half-year for the local electrical and electronic home appliances business.
Group managing director Dixon Chew told StarBiz a primary reason for a challenging second half-year was due to the caution exercised by retailers and consumers when purchasing local and foreign brands.
“Retailers nowadays want to promote only the reputable brands. This means they order less, reserving shelf space for only the most reliable brands in the market.
“Consumers are also more selective in their purchase, looking for those brands which provide innovative products and services,” he said.
Chew said that to tackle these challenging times, the group would work with the best retailers in the market to promote the Pensonic brand and also collaborate with overseas original equipment manufacturers to produce innovative products.
The company had also recently established flagship customer care centres in Penang and Kuala Lumpur, he said.
Chew said Pensonic would, in the middle of this month, launch a new logo to reposition the group and define its new branding strategies, vision and values in the country.
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