Clarks to make Malaysia a niche market

  • Business
  • Wednesday, 03 Aug 2005

RENOWNED shoemaker Clarks sees tremendous potential to make Malaysia a niche market for its products, said Teh Peng Teng, Clarks Asia regional director, C & J Clark (M) Sdn Bhd. 

Describing Malaysia as a good and attractive market, Teh said he believed Clarks shoes would be able to penetrate the Malaysian market with their design and sensitivity for special needs. 

“All products of Clarks in Malaysia are halal,” he said in Kuala Lumpur at the recent launch of Clarks Originals collections in Malaysia. 

Teh said the company decided to be very selective in its distribution and currently had about 20 stores in Peninsular Malaysia.  

“The locations and areas have been identified as 'originals' high traffic areas,” he added. 

He also said Clarks planned to make its presence in east Malaysia, entering markets like Kuching and Miri, very soon. 

Targeted at modern and contemporary individuals, the Originals are priced at between RM208 and RM308 for the women's collection, and RM218 to RM388 for the men. 

The company will also launch the new limited products of Classic range which include the Desert Boot and Criketer this year. 

Teh said Malaysia was the first country in South-East Asia chosen for the launch, and will be followed by Thailand and Singapore soon. The launch had taken place in Europe earlier. 

Clarks' history goes back to 1825, in the tiny English village of Street, Somerset. Today it is one of the largest footwear companies in the world, manufacturing and marketing close to 35 million pairs of shoes a year. – Bernama 

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