PHILIPS Malaysia Sdn Bhd aims to be more aggressive in marketing its Global System for Mobile communications (GSM) products.
“Our product roadmap did not take into account the Malaysian market in 2003 and 2004. At that time, we kept a very low profile,” Philips Consumer Electronics for Asia-Pacific, Middle East, Africa region vice-president (cluster operations), Bob Pillay said after the Philips Xenium 9 @ 98 launch in Kuala Lumpur.
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