Hong Kong Disneyland takes publicity blitz to masses


  • Business
  • Thursday, 21 Jul 2005

HONG KONG (AP) - Hong Kong Disneyland has taken its pre-opening publicity blitz to the shopping masses, launching a fashion line with the popular bargain fashion retail chain Giordano. 

The line features adult and children's T-shirts and sweat shirts featuring Disney characters like Mickey Mouse to Nemo, Hong Kong-based Giordano International Ltd. said in a statement on its Web site Thursday. 

A Giordano outlet in Hong Kong's Causeway Bay shopping district was recently blanketed with the Disney T-shirts. 

Giordano, whose style resembles U.S. counterpart Gap, is popular because of its low prices. 

A standard T-shirt costs 40 Hong Kong dollars (US$5; euro4.2)Hong Kong Disneyland, set to open Sept. 12, is hoping to draw throngs of tourists from mainland China, where wages are much lower than in affluent Hong Kong. 

The Disney clothing is priced above Giordano's typical range but still cheaper than the higher-end apparel available on site at Hong Kong Disneyland. 

The Giordano Disney T-shirts cost HK$80 (US$10; euro8.4) each. By comparison, a sequined T-shirt featuring Mickey Mouse in a magician's outfit on sale at Hong Kong Disneyland is priced HK$380 (US$50; euro40). 

The Disney collection is already available in Hong Kong and will launch in China next week, Taiwan and southeast Asia in August, then South Korea and Australia in September.Giordano, which has more than 1,500 outlets in Asia, Australia and the Middle East, said it will unveil new designs every four weeks. - AP 

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