Jaya 1 to spruce up Section 13 in PJ


SECTION 13, Petaling Jaya is set for a major facelift with the forthcoming launch of the Jaya 1 commercial cum entertainment centre. 

Tetap Tiara Sdn Bhd is undertaking the 10-acre development at the former Aluminium Company of Malaysia (Alcom) site at the corner of Jalan Universiti and Jalan 13/6. 

The man behind this RM450mil project is veteran developer Wong Chee Kooi, who plans to transform Section 13 from an industrial centre into a vibrant “happening place” that will be the “New Face of PJ”. 

Wong, who is Tetap Tiara’s executive director, said Jaya 1 had received “very encouraging” response. “About 60% of the retail and office units available for sale under phase 1 had been sold during a pre-launch in May,” he told StarBiz

Many people have also visited the sales gallery at Menara Merais on Jalan 19/3 even before it was opened on June 23. 

Wong is confident that Jaya 1 would be a success as it meets the needs of many people who want quality offices as well as a nice place where they could relax, shop and have their lunch or dinner. There will also be a theatre cum convention centre where shows could be staged.  

He feels that it was high time that PJ, in particular the Section 13 area, has a new commercial hub that could draw people especially the expatriate “lunch” crowd from places like Kuala Lumpur, Mont’ Kiara or the Damansara area to Section 13.  

“We hope to draw them over to our development where we plan to have plenty of water features, including synchronised fountains,” he said, adding that Jaya 1 would have 2,400 car parking bays. 

Wong, who bought the land for RM48mil about a year ago, has paid “quite a sum” to extend the land’s remaining 55 years of leasehold back to 99 years. 

An artist's impression of the Jaya 1 project in Section 13.

“It is a fantastic piece of land and I feel that we should bring people back to PJ just like it was in the 60s and 70s. Over the years, PJ has not provided quality offices and there is a vacuum. People are looking for such offices,” he said. 

He also feels that PJ lacked quality food and beverage (F&B) outlets and many of them, including car show rooms, are scattered all over the place without a proper focus. Jaya 1 would bring Bangsar, Section 17, Tropicana, Damansara Heights and other areas closer to this side of PJ, he said. 

Jaya 1 is also strategically located as several colleges and universities including the International Islamic University, University Malaya and Universiti Tunku Abdul Rahman (Utar) are all nearby. In fact, Utar is just across the road from Jaya 1

Wong said it would be convenient for Utar students and workers in the vicinity to come to Jaya 1 to shop or for their meals. “We will also be upgrading Jalan 13/6 into a four-lane road,” he added. 

Phase 1 will have four rows of seven to nine-storey shop offices with lifts comprising 55 ground floor shops and 218 offices (referred to as “high-tech industry offices” probably to reflect the industrial status of the land), a corporate office block, a theatre and convention centre, a block for specialised retail outlets and 12 “bungalow-style” restaurants/F & B outlets. Phase 1 will have a gross development value of RM230mil. 

There will also be a double-storey Japanese restaurant at the main entrance to the car park, a Chinese restaurant at basement 1 facing a landscaped courtyard as well as one or two other big restaurants. Wong said he would also be bringing in well-known restaurants and F&B outlets to Jaya 1

The ground floor retail lots measuring 1,500 sq ft to 2,400 sq ft are priced from RM915,000 for a standard unit. The office units measuring 1,600 sq ft to 2,200 sq ft are priced between RM420,000 and RM520,000. The developer will keep 30% of phase 1units for better management control. 

The shop office blocks are sold on a strata basis. However, those buying the ground floor shops are required to buy two other office floors of their choice. This package would cost an average of RM2mil. 

Earthwork on the two-phase project will commence in July once the Alcom factory has been demolished. Construction is expected to begin in September. 

Wong plans to sell the office block to a single buyer. This block faces a landscaped open space called the Palm Square. There will be lots of internal landscaped courtyards called the Inner Palm Square where palm trees and even tall forest trees will be planted from the basement levels, protruding to the ground level. 

Motorists can park their vehicles either in the basements or on the ground level. Cars can drive through the Inner Palm Square and enjoy the ambience of an “open concept” tropical setting. There will also be covered walkways.  

Besides bringing in foreign consultants to provide additional input, Wong as the “prime mover” is also backed by an experienced team of directors.  

They are Mok Yok Chang (chief executive of Y.C. Mok & Co, a registered real estate firm), Prima Paramount Sdn Bhd directors Ooi Chee Hong and Lee Kim Seng, Ho Hup Construction Company Bhd executive director T.K. Low, Master Builders Association Malaysia past president Lai Moo Chan (a Ho Hup director) and Wong’s youngest son Charles, 28, who has a Master of Science degree (majoring in financial management) from the Aston University in Birmingham, Britain. 

Phase 2 on 3.8 acres will be more entertainment-focused, and work may start before phase 1 is completed. 

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