Knowing yourself and what you want from a franchise is the first step towards becoming a successful franchisee. Lim Soo Kong discusses how a franchiser's system and franchisee's personal attributes can produce a winning combination.
”Let the franchiser do it!!!” One of the most common and destructive misconceptions that exist in the franchise industry is embodied in those five little words – words that somehow impart a sense of choice, as if there’s an option as to who is responsible for making your business successful.
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