FRANKFURT: Deutsche Lufthansa plans to launch a head-on battle against low-cost carriers in its crowded domestic market this summer, as it fights for customers in its core European business, company sources said.
Lufthansa planned to station five Boeing 737-800 aircraft at Hamburg airport from June, offering fares under 100 euros to German and other European destinations, and may add a further three planes from August if the strategy proved successful, the sources said yesterday.
A Lufthansa spokeswoman declined to comment on the plans.
Lufthansa chief financial officer Karl-Ludwig Kley said on Wednesday the airline is planning an aggressive price strategy in Europe as budget carriers prepare to add 90 aircraft to the market this summer. – Reuters