SEATTLE: Microsoft Corp is mounting one of its biggest advertising campaigns for the Windows XP operating system and will use the effort to promote personal-interest software on topics such as cooking, sports, music and astronomy.
The 15-month “Start Something” campaign began on Monday with television spots on the Fox network’s “24” and ads in magazines, including Newsweek, Sports Illustrated and Wired, said Scott Lennard, director of advertising in Microsoft’s marketing group.
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