VADS Bhd expects to secure at least 50 corporate customers for its VADS iPBX managed Internet Protocol (IP) PBX service by the end of the year.
Executive director Dennis Koh said the company had already secured several customers from the media industry for the service that could substantially reduce their telephone charges.
“Many large companies have already set up their corporate network for sending and receiving e-mail. Our new service will enable these companies to use their existing network for voice communications,” he said in an interview in Kuala Lumpur.
VADS is the first local IT company to use IP telephony technology.
Besides helping companies migrate from the conventional PBX to IP PBX, VADS is also offering services to manage the technology and supply the equipment necessary for the conversion.
“What sets us apart from other service providers in the same market is our value proposition. As a single-point-of-contact IP PBX provider, we offer businesses end-to-end communications services and solutions, including equipment, applications, planning and provisioning, and third-party products integration,” he said.
Based on the cost efficiency and system’s capabilities, the IP PBX platform is expected to be adopted by most large corporations in the nearer term.
He said VADS could offer rapid deployment of the IP PBX system and was working closely with Cisco Systems (M) Sdn Bhd, which would supply the IP phones.
Cisco Systems managing director Kumaran Singaram said IP phones were gaining popularity around the world and could also be used as productivity tools.
“There are many productivity applications that could be done using IP phone such as online directory service that is not possible with normal phones,” he said.
However, Kumaran said, the Malaysian market was still not very familiar with the advantages of IP phones over normal phones.
“We hope to educate small and medium enterprises about IP phones as we feel that the SMEs can be an important market in our business,” he said.
VADS, a subsidiary of Telekom Malaysia Bhd, is listed on Bursa Malaysia's main board.
Its business segments include managed network services, network and system integration and contact centre services.