GILLETTE (M) Sdn Bhd projects double-digit revenue growth this year, up from about RM100mil in 2004.
Country director Kua Theng Hong said the company was looking to strengthen its position further locally, where it commanded 80% share in the shaving products market.
We expect the newly launched Gillette M3Power shaver to contribute 5% to our revenue, he said.
The state-of-the-art M3Power was launched by Deputy Minister for Science, Technology and Innovation Datuk Kong Cho Ha in Kuala Lumpur.
Global consumer testing, conducted according to the industry's most rigorous standards, concluded that M3Power was preferred overall and on each of the 68 shaving attributes tested, including closeness, comfort, efficiency, safety, and less irritation, Kua said.
The battery-operated M3Power lifts hair up and away from the skin so that the blades can provide a smoother and closer shave.
The Gillette M3Power razor pack comes with two initial cartridges at a retail price of RM53.90 and a refill pack of four cartridges at RM39.90.
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