Pensonic Holdings Bhd (PHB) has formulated a master brand strategy with the objective of building Pensonic into a powerful regional brand and to provide a clear direction for growth of the company, said group managing director Dixon Chew.
He said the strategy included defining the company's brand vision and values and positioning the brand in the hearts and minds of its dealers and end-consumers.
Already a subscriber? Log in.
Limited time offer:
Just RM5 per month.
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!