Magna Prima builds avant garde condo


BUILDING an avant garde residential project within the well-sought after address of the Kuala Lumpur City Centre (KLCC) is one of the ways to get noticed, especially if the development has the power to attract attention. 

To stand out from the rest, a developer has to be creative and ensure that the project has some unique selling propositions to attract the target buyers. 

There are at least 10 such projects at various stages of development in the KLCC vicinity and more launches are expected in the months to come.  

Magna Prima Bhd has joined the bandwagon to undertake such a project in its efforts to carve a slice of the lucrative KLCC property market. 

The May launch of its maiden upmarket condominium development, The Avare Kuala Lumpur in the heart of the growing residential enclave, is set to create a signature statement for the developer which is listed on the second board of Bursa Malaysia. 

The project is a joint venture with Telekom Malaysia Bhd's wholly-owned subsidiary TM Facilities Sdn Bhd, and will be the launching pad for Magna Prima's plan to build its brand in the market. 

Built on a 1.06 acre at Lorong Kuda, off Jalan Tun Razak, The Avare will showcase a stylish 41-storey butterfly-shaped building slated for completion in early 2008. 

The 78 condominium units aim to offer the ultimate in luxury residences with only two spacious dwellings of between 3,600 and 5,700 sq ft on each floor. 

All the units will enjoy frontage views of the Petronas Twin Towers, the KLCC Park and the Royal Selangor Golf Course. 

The Avare will be the country's first condominium to introduce glass curtain walls with stainless sunshades and trims, thus allowing a 360-degree view of the Twin Towers and the city centre splendour.  

A typical unit of 3,600 sq ft carries a staggering price tag of RM2.79mil, at RM782 per sq ft, while a penthouse unit with built-up of 5,640 sq ft is tagged at a whopping RM5.6mil, at RM995 psf. 

Within walking distance of Kuala Lumpur's most expensive condominium, The Binjai in KLCC, which is just 100 metres away, the developer is confident that The Avare represents good value for money compared with the RM1,200 to RM1,300 psf that The Binjai buyers have to fork out. 

Targeted at the elite society and “high flyers” who have a penchant for fine living and are well-exposed through frequent travelling, The Avare has been cleverly designed “to look and feel expensive”.  

The attraction of having the convenience of city living literally outside one’s door makes it an added advantage for those who like to be among the community of who's who in society.  

Credit must be given to the creativity and special effects introduced by the concept design and landscape team.  

According to concept architect David John Clarke, the building design has been given a “special touch” to create a complete environment of luxury, yet with a contemporary effect. 

Looking from top down, the building takes the form of a butterfly that has taken to flight.  

“The natural touch will blend well with the lush landscaping that's soothing for city living. It was important to me to create a fluid or naturally inspired form that I knew would be graceful and stylish, after all, we want to appeal to the public and buyers,” Clarke, who is the director of Metropolitan Architecture & Planning Hong Kong, explained. 

For someone who thrives in providing outstanding architectural solutions to create master abbot pieces, the challenge lies in pushing the boundary where innovation has to be balanced with practicality and cost. 

“With the KLCC as the backdrop, we have to keep our standards high. In the design concept, we sought to design a distinctive landmark addition to central KL – one that will be respectful of the Twin Towers – not replicating it but taking inspiration from it.  

Happy that his architectural know-how would be translated into a landmark project in the city, Clarke said: “The Avare Kuala Lumpur is going to be a distinctive contribution to the city – one I hope we can all be proud of.”  

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