Co-branding with famed HK products helps boost Pensonic

Pensonic Holdings Bhd, through its Hong Kong subsidiary Pensonic (HK) Corp Ltd, has embarked on a co-branding strategy with well-known international brand name consumable products in Hong Kong to promote its electrical and electronic appliances there. 

Group managing director Dixon Chew told StarBiz the co-branding promotion scheme should help create awareness for the Pensonic brand name among consumers in Hong Kong.