Pensonic sales to grow 20%


  • Business
  • Wednesday, 16 Mar 2005

BY HONG BOON HOW

HOME appliance manufacturer Pensonic Holdings Bhd, which posted revenue of RM151.8mil last year, is on track to achieving 20% growth in revenue for the current year ending May 31. 

Managing director Dixon Chew said the company recorded revenue of RM86.3mil for the six months ended Nov 30, 2004, representing a 20% growth from RM71.4mil posted in the corresponding period of 2003. 

“We are confident of maintaining our sales momentum to the end of the financial year with our aggressive brand building, product development and market expansion activities,” he told StarBiz in Petaling Jaya yesterday. 

The company's products include fans, blenders, toasters, air conditioners, rice cookers, refrigerators, washing machines, vacuum cleaners and home theatre systems. 

Pensonic's three main brands are Pensonic for the mass market, Princess for the middle and middle-premium market and Lebensstil for the premium market. 

It distributes its products nationwide through more than 800 outlets such as discount hypermarkets, chain stores, wholesalers and electrical product retailers. The company has 10 customer service centres in Malaysia. 

Dixon Chew

“We have invested more than RM6mil in the last two years to build up our brand in South-East Asia and China,” Chew said. 

He said the company had engaged a well-known brand expert, Dr Paul Temporal, to head a campaign to build up the Pensonic brand. 

“A strong brand will be very useful in helping us capture new foreign markets,” he said, adding that Pensonic also had offices in Bangkok and Hong Kong. 

Chew said Malaysia's population of 22 million was not large enough for Pensonic. 

He also said the company had been approached by three large European electrical appliance conglomerates for possible business partnerships and co-operation in product designing. 

“They have identified Pensonic as a leading home appliance brand in Malaysia and are keen to use our resources and network to distribute their products in Asia,” he said. 

Although Pensonic has three plants in Malaysia, the company also sub-contracts some of its production activities to companies in China, Vietnam, Indonesia and Thailand.  

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