Food, drinks and clothing chains send universal messages

LONDON (AP) - Some of the world's biggest brands are reintroducing themselves on the global stage - using marketing campaigns with catch-all slogans to sell their products to a worldwide audience, irrespective of borders, culture or even religion. 

"The goal is to be more consistent and bring back some bigness to brand Coca-Cola,'' spokesman Kelly Brooks said of the company's plan to spend an additional US$350 million to US$400 million (euro265 million to euro300 million) this year on marketing that will shift from local ads to campaigns that could span an entire continent.