Destiny’s Child takes McDonald’s on 16-nation world promo

  • Business
  • Wednesday, 23 Feb 2005

OAK BROOK, ILLINOIS: As part of McDonald’s multi-dimensional global relationship with R&B super group Destiny’s Child, the company has announced details of its sponsorship of the McDonald’s Presents ‘Destiny Fulfilled ... and lovin’ it’” worldwide tour.  

The 16-country, 72-city tour will kick off in Hiroshima, Japan on April 9 followed by stops in Australia, throughout Europe and concluding in the US and Canada. 

Beyonce Knowles, founding member of Destiny’s Child, said in a statement last week: “McDonald’s definitely shares our passion for music, and we have a lot of fun and exciting things coming up with them including TV commercials, special restaurant promotions and our role as global ambassadors for World Children’s Day.” 

During the tour, the trio of Knowles, Kelly Rowland and Michelle Williams will make personal appearances in select markets around the world, visiting McDonald’s restaurants, and participating in various activities to support Ronald McDonald House Charities.  

The group will also be featured in special restaurant promotions and materials, and will meet with McDonald’s crew and managers to celebrate the tour stops in each country. 

“Just like McDonald’s, the popularity of Destiny’s Child knows no geographic boundaries, and this incredible tour brings that universal appeal to life in multiple cultures, continents and communities,” said Larry Light, McDonald’s executive vice-president and global chief marketing officer.  

“Music continues to be at the forefront of our leadership marketing strategy. Our sponsorship of the tour is a great example of how this partnership helps McDonald’s reach consumers worldwide through the universal language of music.” 

Destiny's Child to give a boost to McDonald's

The 14-country Asia and European tour will feature appearances in 28 cities. Tour stops include markets such as Tokyo, Sydney, Dubai, Stockholm, Milan, Paris and London.  

The North America tour will kick off this July and lands in 44 cities throughout the US and Canada. The tour will end in September with a final performance in Honolulu, Hawaii. 

McDonald’s operates more than 30,000 local restaurants serving nearly 48 million people in 119 countries each day.  

Approximately 70% of McDonald’s restaurants worldwide are owned and operated by independent, local businessmen and women. – dpa  

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