PEPSI'S Fire and Ice Cola drink, launched in December last year, is expected to contribute a 20% increase to Permanis Sdn Bhd's income this year, the company said in a statement.
Permanis, the local manufacturer and bottler of Pepsi, said that the company had allocated RM3mil for the advertising and promotion (A&P) of the two flavours.
Already a subscriber? Log in.
Limited time offer:
Just RM5 per month.
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!