Sime unit to expand sales to W. Asia

SIME Oleander Sdn Bhd, a subsidiary of Sime Darby Bhd, is looking at West Asian markets to expand sales of its Borneo natural mineral water brand, said chairman Mohd Jafar Abdul Carrim. 

“We hope to be more aggressive in terms of our sales and particularly we would like to see how we can market our products in West Asia,” he told reporters after receiving the Hazard Analysis and Critical Control Point (HACCP) and halal certifications from the Health Ministry and Jabatan Kemajuan Islam Malaysia (Jakim) respectively in Kuala Lumpur yesterday.