DIGI Telecommunication Sdn Bhd (DiGi) has embarked on a new nationwide corporate social responsibility programme called Amazing Malaysians.
Chief executive officer Morten Lundal said yesterday the programme, costing DiGi millions of ringgit, was now one of the company's most important investments.
“It is aimed at reviving and preserving the country's cultural and natural heritage through the work of individual Malaysians and inspire children to understand and appreciate their heritage,” he said after the programme’s launch in Kuala Lumpur.
The company employed the service of five mostly baby elephants for the launch, graced by Telenor chief executive officer Jon Baksaas and Malaysian Communications and Multimedia Commission chairman Datuk V. Danapalan.
DiGi has earmarked five Amazing Malaysians projects - each will involve 50 to 100 underprivileged children from Terengganu, Perak, Johor, Sarawak and Perlis. The children will learn necessary skill sets from an “Amazing Malaysian” to develop a specific project.
It will kick-start its first project, themed the Traditional Architect of Terengganu, where the children will learn to restore old kampung houses, in March.
The Amazing Malaysians comes under the DiGi Yellow Mobile community programme initiated to provide underprivileged children with learning experience of Malaysia’s art and culture.