ON Jan 11, the Prime Minister Datuk Seri Abdullah Ahmad Badawi launched the “Courtesy and Noble Values” campaign in an effort to rid the nation of the “Ugly Malaysian” tag.
Said Minister of Culture, Arts and Heritage Datuk Seri Rais Yatim: “The RM5mil result-oriented programme would involve a number of ministries with the aim of curbing social ills caused by moral decay among the young. We felt that something had to be done to combat the deteriorating values in society.” (The Star, Nov 25, 2004)