ON his first day at work at Celcom (M) Bhd over two years ago, Datuk Ramli Abbas was briefed on the prepaid X-series (Xcel, Xceed and Xplore) that was to be launched a week later.
All kinds of promotional materials, which looked very promising, were shown to him, and the team said it was ready to grab a share of the market with its new offering.
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