LIKE many multinational companies in China, the Philips group has put up its large neon signs that light up the Shanghai waterfront at night.
It may cost several million dollars for Philips to vie for one of the most strategic sites in Shanghai, but for the group, the benefits outweigh the high costs, especially when it comes to its struggle with piracy in Asia.
Already a subscriber? Log in.
Limited time offer:
Just RM5 per month.
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!
