COLOGNE: While looking at the growing trade opportunities in China, Malaysian companies should not ignore the equally attractive markets in the recently enlarged European Union (EU).
There is tremendous business potential in EU markets, Malaysian Trade Commissioner, Amran Yen who is based in Cologne, told Bernama in an interview.
At present, Malaysia supplies a wide range of products and commodities to the EU, which include among other things, edible oil, food products, raw and processed rubber, electrical and electronic products, plastic products, automotive and machine parts.
He felt that Malaysian companies could do well if they placed special emphasis on the needs of European buyers.
Product quality and price are the key factors to be considered in Europe, Amran said, adding that there were various international tradeshow opportunities for Malaysian companies to showcase their products and technology.
The recent K2004 (the worlds largest plastics and rubber show) in Dusseldorf was an example where businessmen from around the world gathered to showcase their products and to also establish business contacts.
He urged Malaysian businessmen to form strategic alliances with foreign partners to further penetrate the European and global markets. Bernama