Dove captures higher sales with new-formula shampoo

DOVE Shampoo, a Unilever brand, hopes to capture a substantial share of the RM290mil a year market with its latest scientific breakthrough “Milk Protein Essence”, a major ingredient in the new shampoo, Unilever Malaysia said in a statement. 

“In a span of just four years since it was launched in Malaysia, Dove shampoo has emerged as a popular brand in the premium hair care products market.