ELECTROLUX Malaysia is aggressively marketing Ergorapido, its latest range of vacuum cleaners, in Malaysia through direct mailers, roadshows, extensive media coverage and a competitive pricing policy.
The Ergorapido range, featuring two cordless and lightweight models – the Handheld and the 2 in 1 – offered improved features after taking into account consumers' wants, Electrolux Home Appliances Sdn Bhd marketing manager Audrey Yeo said after the launch of the models in Petaling Jaya last Friday.
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