WHAT is branding all about? What is it for? Quite simply, branding is about delivering confidence in a product or service, and is for securing customer loyalty, to enable business growth and sustainability. It is versatile enough to be translated in diverse ways across all borders, including cyberspace.
Branding is personal as well as corporate, traditional and electronic. The reality is, your brand is being delivered to every one you come into contact with whether you are aware of it or not.