Cycle & Carriage Bintang Bhd is confident of boosting sales of Mazda vehicles with the introduction of a wider range of sporty cars that are “stylish and spirited”.
Managing director Steven Foster said the company would adopt an aggressive approach to re-establish the Mazda brand and popularity in Malaysia.
“Although Cycle & Carriage had been selling Mazda vehicles for many years, the Japanese brand was overshadowed by the Mercedes-Benz brand which was also distributed by us,” he said at a media preview of the Madza6 sports sedan in Petaling Jaya on Tuesday.
The Mazda6 has won 84 awards from international motoring writers and associations since its launch in 2002.
Foster said Mazda6, to be launched on Saturday, was priced at RM159,000 for the version with 8 airbags and RM155,000 for the dual airbags version. Prices do not include insurance.
“The Mazda6 will be the first in the series of sports-oriented vehicles that the company plans to introduce in Malaysia,” he said, adding that the company had received good bookings for the Mazda6 even before its official launch.
He said Cycle & Carriage would bring in the sporty Mazda5 and Mazda3 models next year to complement the existing Mazda vehicle offering of the Premacy multi-purpose vehicle and the Fighter double cab pick-up truck.
“We want to have a range of vehicles that will appeal to a wider range of consumers and the motoring public,” he said.
He said the company would strengthen its dealership and after-sales division to ensure quality services to its customers.