Popular Book to have 46 outlets by year-end


  • Business
  • Wednesday, 15 Sep 2004

BY ZAZALI MUSA IN JOHOR BARU

POPULAR Book Co (M) Sdn Bhd will open three more outlets this year, bringing the total number of stores to 46 from the present 43. 

Marketing services manager Tracy Chan Huey Chyau said the company would open another outlet at the Jusco complex in Malacca this month. 

The company’s first outlet in Kelantan will be opened in KB Mall next month, to be followed by another outlet at the Tesco hypermarket in Penang in November. 

“We are negotiating with a few shopping complex owner-operators in the peninsula to open more outlets before the end of the year,” Chan told StarBiz at the launch of the “Books - The Chinese Journey” exhibition at Plaza Pelangi last Thursday in conjunction with the company's 80th anniversary. 

The exhibition showcases artefacts, courtesy of National Library of China and National Library of Singapore, on the evolution of Chinese characters and the developments in papermaking. 

Chan said that on average, the company invested about RM2mil in a 10,000-sq-ft store, including renovation and stocks. 

On its Popular Card, which offers cardholders a 10% discount on book purchases, she said there were currently 230,000 members. 

“The company is looking at 500,000 members within the next two to three years and we are confident of achieving that,” she added. 

Chan said this estimate was based on the 20% growth recorded by the company in its membership drive and the opening of more Popular outlets nationwide. 

The company, she said, was also looking at extending the card membership to three years compared with the present one year. 

Chan said the new terms would be implemented upon agreement with its Singapore and Hong Kong counterparts, as the card was also applicable in both countries. 

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