MNI top agent inspired by great thinkers


BY DALJIT DHESI

THE teachings of great philosophers like Aristotle and Plato on truth and justice have helped Malaysia National Insurance Bhd's (MNI) top selling life insurance agent Liew Thin Choy to excel in his career. 

Liew, a life insurance business group agency manager, said having a sound foundation in western philosophy had guided him in understanding people better and thus developing a good relationship with his customers. 

“Aristotle and Plato's principles have taught me to become a pluralist. This means that one has to go beyond his thoughts and think of others and do what is fair and just for mankind. A person has to seek the truth in life and this can be in the form of religion and upholding certain values, ethical and moral practices which will benefit everyone.  

“Being a pluralist has helped me to become a better person and to be more truthful in life. By doing this, communication has improved dramatically with my subordinates and clients. And this has eventually helped in my career path in insurance,'' he said during an interview with StarBiz.  

Liew, 42, has been the top group agency manager for MNI from 1999 to 2003. He joined the company in 1990 and in the first year won the top rookie award and the top unit manager award in the second year of service. In 1996, he was promoted to group agency manager. 

According to Liew, he is confident this year of being recognised as top group agency manager for the sixth time as he already has the foundation in the business and the support of his subordinates. 

He added there were currently 50 agents, including five unit managers under him and all were well trained in the art of selling. To be a good sales person, the employer or a leader should uphold the “leadership by example” manifesto.  

Liew Thin Choy

“For me, to encourage my agents to excel and prove their worthiness to the company, I personally should perform in my job. They have to realise that good communication skills and honesty are the key to success. Their priority should not be in only making money but to serve customers. 

“By doing this, they can have a long-term relationship with their clients and this is fundamental in a profession like insurance, where trust is the cornerstone of the business, which is also part of my philosophy in life,” he noted. 

Liew said although he have received many offers from other insurers, he chose MNI because it catered to a wider audience. 

Liew, who was in the sales line before joining MNI, added that most of his staff were his ex-colleagues, friends and relatives.  

He said he would encourage anyone, including his three sons aged 11, nine and five, to join the insurance profession and follow in his footsteps, as it was a noble and very rewarding one. 

On the new Proper Advice Guidelines for Life insurance, he said the move as a very positive one for the further development of the life insurance industry in the long run. However, he felt there would be some initial hiccups as agents and customers may view the tedious processes unfavourably. 

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