THE Quaritz , the first phase of Desa ParkCity's commercial development that will be launched in October, is set to enliven the 473-acre master-planned community, with its array of lifestyle shop offices, an open-air piazza and an iconic entertainment building.
Planned to meet the changing lifestyle and needs of city folks who have found the predictability of traditional town centres dull and unattractive, the latest retail offering is to introduce some unpredictability and spruce up the liveliness of the place, Perdana ParkCity Sdn Bhd chief executive officer Lee Liam Chye said.
“The Quaritz, the heartbeat of the 45-acre town centre, is a ground-breaking commercial establishment set in a pedestrian-oriented environment. It is destined to be a major shopping, entertainment and employment hub of Kuala Lumpur west,” Lee noted.
Tagged as “A Compelling Retail Entertainment Destination,” its crowd pullers include individually articulated stores, food kiosks and evocative design elements that converge to create a strong sense of enclosure for people to meet, socialise, eat and drink.
Lee said the ideals of The Quaritz were to awe, inspire, engage and entertain visitors and to create an inspirational and modern workplace that met the changing work habits of today.
“Located in the most prime section of the town centre with convenient access, multiple entry points and high visibility, the precinct is designed to create our very own Paris' Champs Elysees, London's Regent Street and New York City's Fifth Avenue,” Lee enthused.
“The pedestrian streets will be enlivened with hawker stalls, landscaping and street furniture. The 40,000-sq-ft piazza will have three intimate passages that connect to the main street, which is purposefully curved to create some suspense as to what lies beyond the bend.”
Construction for the RM300mil project on 11.3 acres will begin next year for completion in 2007. One of the unique features of The Quaritz is the enclave of 100 four-storey shop offices, priced from RM1.8mil to RM2.2mil each.
Lee said the shop offices were the first of its kind work-and-live suites where the second and third floors were ingeniously integrated as one to produce double volume and fluid spaces that could easily accommodate very different businesses and adaptable living quarters in great style.
These versatile shop offices are suitable for those who need to work at odd hours and the flexibility of having live-in quarters.
With a combined gross area of 1.8 million sq ft, these shop offices have a total gross development value of RM250mil. Those facing the piazza and main street will have a price tag of RM1.8mil to RM2mil, while those with main road frontage will be priced from RM2mil.
Lee said investors of these work-and-live commercial lots could expect good yields as “the properties exert dominance in the retail landscape of this rapidly developing part of Kuala Lumpur.”
Under a multi-anchoring programme developed for The Quaritz, he said the aim was to attract a blend of unique signature restaurants and icon retail operators capable of creating day-long activities to attract the crowd.
With a capacity for 570 persons, the iconic entertainment centre would have multi-anchors comprising destination shop operators, a new generation cinema complex with six to seven cineplexes, an exotic chill-out venue and signature restaurants.
These crowd pullers would be the magnet to tap into the affluent neighbourhoods of Bandar Utama, Taman Tun Dr Ismail, Sri Hartamas, Mont Kiara and greater Petaling Jaya.
Lee said the developer would retain 150,000 sq ft of the Iconic Entertainment Centre and the 1,025 car parks for rental and investment income.
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