New Pensonic fan to boost sales


  • Business
  • Wednesday, 11 Aug 2004

By David Tan

Pensonic Holdings Bhd has introduced a new table fan model called Infan to boost the sales of its fans in the country. 

Marketing manager Nelson Chew told a media briefing on the product yesterday that 12,000 12-inch and 16-inch fans were distributed to Pensonic's 800 authorised dealers in the country early this month. 

“Priced at RM75 and RM90, the unique feature of the table fan is that its base is removable and can be replaced by another base of different colour. 

“For this initial launch, we have released light grey and baby blue colours for the base so that consumers can change colours according to the mood of the day,'' he said, adding that there were currently no table fans with a removable base available in the market. 

Chew said more colours would be introduced once the 12,000 fans had been sold. “We are confident of selling all the units in two to three months,” he said. 

Chew said the group would focus the sales of the fan model for the domestic market and consider exporting them later. 

Table fans are Pensonic's third top selling products after blenders and ovens. 

“For this initial launch, we allocated about RM200,000 for advertising and promotions,” Chew said. 

He said the Infan was the result of research and development at the company's Penang plant. “We will submit the design to compete for the Malaysia Good Design Mark award soon,” he added. 

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