PRUDENTIAL Assurance Malaysia Bhd has set in motion strategies that the insurer expects will put it in the number one spot next year in terms of total new business annualised premiums.
A key strategy includes enhancing connectivity between the company and its agents through a device called iPalm Treo - a combination of a handphone and personal digital assistant (PDA) in one - which among others enables an agent to get online access to client information at the touch of a button via General Packet Radio Service.