THE 18th Matta International Travel Fair (MITF 2004) to be held in Kuala Lumpur from Sept 17-19 is expected to bring in about RM90mil sales, said organising chairman Ngiam Foon.
Ngiam said the travel fair to be officially opened by Tourism Minister Datuk Dr Leo Michael Toyad at the Putra World Trade Centre was expected to attract some 80,000 visitors.
MITF 2004 would focus on better shopping experience for visitors with the theme of Your One-Stop Travel Focus, he told a press conference in Kuala Lumpur.
We will be opening up entrances at each hall by designing it based on products so that the visitors can choose which hall to go to without having to walk through the other halls as previously.
With this change, the halls are expected to be less crowded, thus making it more enjoyable to shop around, he said.
He said Hall 4 was designed for the domestic and Asean products, Hall 3 for international travel agents products and Hall 1 a product mix of the other two halls and travel-related products such as banks, credit cards and winter clothing.
There will be over 100 exhibitors and 609 booths at this fair and we have participation from state tourism offices and major theme parks such as Genting, Mines Wonderland and Sunway Lagoon.
We also have participation from major international airlines and national tourism organisations like Turkey, South Korea and Macau, he said.
Ngiam said the organising committee had decided to donate the revenue from the booth rentals to needy children for their education. Bernama